North was asked to parachute in and concept BIG brand ideas for Peet’s Coffee and Tea 2008-2009 marketing campaign. As Peet’s is the “official fuel” of North Venture Partners, the decision to offer up our collective brainpower for this initiative was an easy one. The focus of the assignment was to expand the audience for Peet’s by converting the universe of coffee lovers who are motivated by the story and heritage of Peet’s. In recent months, the coffee wars have been heating up with the jolly green giant (Starbucks) quickly encroaching on Peet’s “the place for coffee lovers” positioning.
Archive for November, 2008
Posted in Entrepreneurial Insights, Investor Insights, Things Heading North, Uncategorized, What's Happening At North?, tagged Venture 360 Report, Venture Analysis on November 25, 2008| Leave a Comment »
North delivers world class due diligence to the early stage venture market with the Venture 360 Report. Building on several years of evaluating, structuring, and launching new products & companies, the North team has combined human intelligence and data driven decision making in a powerful new package.
If you’re looking to become a more effective and efficient entrepreneur or investor, read more here to get a more detailed explanation of our methods and the reason behind them. Or you can always shoot us an email at email@example.com and we’ll set up some time to talk shop.
North is pleased to announce the launch of www.slotmusic.org
We’ve been working on a project with SanDisk for the past few months and all of our business & brand strategy and ideation resulted in the launch of a risky innovation; microSD memory cards pre-loaded with media content. With over 1 billion compatible devices, the prices for memory falling, the capacity for memory cards rocketing towards a terrabyte, and a consumer market hungry for simple solutions that meet consumer needs; the opportunity for introducing a new format emerged. Stay tuned…
North expands our reach into the world of innovation with a new Bay Area office located in downtown Oakland.
Serving as our new No-Cal HQ, the team is excited to join the Oakland community. Looking forward to meeting our neighbors, exploring the neighborhood, and checking out a few shows at the recently renovated Fox Theatre right next door.
Attn: Bay area friends of North…don’t be strangers. We’re located right next to a Bart stop:)