A Crime or Worth Your Time?

Many new gimmicks and stunts marketed at entrepreneurs now exist as ways to rise to the top of the sea of investment opportunities. While we have to admit there is an intoxicating rush from pitching your innovative venture in front of an audience, the end result usually feels more like a hangover. Investors leave with [...]

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Did Someone Say Scam?

Okay, taking a break from ROTFLMAO about the $1M Pepsi logo, I wanted to put something out there that has been bugging me lately. Today’s business climate has degenerated into a world of scam paranoia. At some point the greater consumer psyche (if there is such a thing) has become super saturated with over the [...]

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Branding You Can Believe In…Not So Much

Pepsi, you just got Punk’d. Arnell Group, you just took the fizz out of branding.
Please excuse me while I go off on a rant. Last year, Pepsi hired Peter Arnell and his disciples to handle the redesign of their iconic red, white, and blue logo. The rumor is that Pepsi spent over $1 million on [...]

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