Marketing Your Plan: Venture Evaluation #15

The purpose of this element is to determine whether or not the business has a strong marketing plan in place, and if that plan is something that can be executed with the capital available. There are two key components to a great marketing plan:
1. Brand strategy – Without a clear and compelling brand, a new [...]

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Branding You Can Believe In…Not So Much

Pepsi, you just got Punk’d. Arnell Group, you just took the fizz out of branding.
Please excuse me while I go off on a rant. Last year, Pepsi hired Peter Arnell and his disciples to handle the redesign of their iconic red, white, and blue logo. The rumor is that Pepsi spent over $1 million on [...]

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Dancing With The…Managing Partners?

In tribute to the upcoming SXSW music festival (March 18-22) in Austin, TX, we thought we’d share a video from last year’s Sansa Playground event. The North team was down in Austin on behalf of SanDisk to introduce, excite, and educate music industry insiders on the new Sansa brand and their slot-enabled line of MP3 [...]

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