Make Sure You’re “Clear” For Takeoff

While we’ve been talking about the deep ocean of business plans that investors struggle to filter through, entrepreneurs rarely do themselves any favors with their pitch materials. It’s sometimes difficult for an entrepreneur to sell bleeding technologies or culturally noteworthy ideas to traditional investors. Why? Well, while many of these investors were once successful entrepreneurs, [...]

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Branding You Can Believe In…Not So Much

Pepsi, you just got Punk’d. Arnell Group, you just took the fizz out of branding.
Please excuse me while I go off on a rant. Last year, Pepsi hired Peter Arnell and his disciples to handle the redesign of their iconic red, white, and blue logo. The rumor is that Pepsi spent over $1 million on [...]

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