Real-Life Lessons From Shark Tank

North was recently quoted dropping some knowledge in the article, Real-Life Lessons From Shark Tank on Entrepreneur.com.
Here’s an excerpt:
Know when to pitch. Entrepreneurs with a well-developed product and proven financial success have the best luck with the “sharks,” says David Brody, a managing partner at the venture analysis firm North. “Nothing builds momentum like demonstrating [...]

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Did Someone Say Scam?

Okay, taking a break from ROTFLMAO about the $1M Pepsi logo, I wanted to put something out there that has been bugging me lately. Today’s business climate has degenerated into a world of scam paranoia. At some point the greater consumer psyche (if there is such a thing) has become super saturated with over the [...]

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Branding You Can Believe In…Not So Much

Pepsi, you just got Punk’d. Arnell Group, you just took the fizz out of branding.
Please excuse me while I go off on a rant. Last year, Pepsi hired Peter Arnell and his disciples to handle the redesign of their iconic red, white, and blue logo. The rumor is that Pepsi spent over $1 million on [...]

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